Enhancing consumer-brand relationships through luxury brand experiences

von Arıkan, Esra
Veröffentlicht in Building consumer-brand relationship in luxury brand management (2021)

Expanding the boundary of brand extensions through brand relationship quality

von Arikan, Esra
Veröffentlicht in Journal of business economics and management (2016)

May robots be held responsible for service failure and recovery? : the role of robot service provider agents' human-likeness

von Arikan, Esra
Veröffentlicht in Journal of retailing and consumer services (2023)