Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

von Marticotte, François
Veröffentlicht in Journal of business research (2017)

Consumer characteristics as drivers of online information searches

von Gallant, Isabelle
Veröffentlicht in Journal of research in interactive marketing (2017)

The impact of brand evangelism on oppositional referrals towards a rival brand

von Marticotte, Francois
Veröffentlicht in The journal of product & brand management (2016)

Life after death? : study of goods multiple lives practices

von Ertz, Myriam
Veröffentlicht in The journal of consumer marketing (2017)

Business at the fingertips of consumers : a scale for measuring resale motivations in online settings

von Ertz, Myriam
Veröffentlicht in The international review of retail, distribution and consumer research (2018)

A tale of browsers and hunters : exploration of diverging consumer profiles and their characteristics in the secondhand marketplace

von Ertz, Myriam
Veröffentlicht in International journal of business (2017)

Online product disposition on the rise : the specific case of online resale

von Ertz, Myriam
Veröffentlicht in Marketing review St. Gallen (2015)

A conceptual perspective on collaborative consumption

von Ertz, Myriam
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Towards multilife marketing : how goods multiple lives practices create value for consumers

von Ertz, Myriam
Veröffentlicht in Journal of promotion management (2018)

The smartphone, not the tablet, now rules the mobile banking experience

von Tep, Sandrine Prom
Veröffentlicht in Journal of digital banking (2020)

Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment

von Rajaobelina, Lova
Veröffentlicht in Journal of financial services marketing (2018)

Mobile banking service quality and customer relationships

von Arcand, Manon
Veröffentlicht in The international journal of bank marketing (2017)

The influence of tourism innovativeness on online consumer behavior

Veröffentlicht in Journal of travel research (2015)

The Impact of an In-store Self-service Technology on Customer Experience and Post-purchase Variables

von Gagné, Virginie
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 2 (2022)