Exploring consumer power triggers in retail and service settings

von Apiradee Wongkitrungrueng
Veröffentlicht in International journal of services and operations management (2019)

Exploring how and why consumers create unintended uses of products

von Apiradee Wongkitrungrueng
Veröffentlicht in International journal of business innovation and research (2018)

The role of live streaming in building consumer trust and engagement with social commerce sellers

von Apiradee Wongkitrungrueng
Veröffentlicht in Journal of business research (2020)

The cake looks yummy on the shelf up there : the interactive effect of retail shelf position and consumers’ personal sense of power on indulgent choice

von Apiradee Wongkitrungrueng
Veröffentlicht in Journal of retailing (2018)