Brand community innovation : an intrinsic case study of the adult fans of Lego community

von Antorini, Yun Mi
Veröffentlicht 2007

Self-extension, brand community, and user innovation

von Antorini, Yun Mi
Veröffentlicht in The Routledge companion to identity and consumption (2013)

The benefits and challenges of collaborating with user communities

von Antorini, Yun Mi
Veröffentlicht in Research technology management (2013)

Collaborating with customer communities : lessons from the Lego Group

von Antorini, Yun Mi
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2011)

Innovative brand community members and their willingness to share ideas with companies

von Nørskov, Sladjana
Veröffentlicht in International journal of innovation management (2016)

The brick testament : religiosity among the adult fans of Lego

von Muñiz, Albert M.
Veröffentlicht in The Routledge companion to digital consumption (2013)