36 Questions to Loving a Chatbot: Are People Willing to Self-disclose to a Chatbot?

von Croes, Emmelyn A. J.
Veröffentlicht in CONVERSATIONS (4. : 2020 : Online) Chatbot research and design (2021)

Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism

von Noort, Guda van
Veröffentlicht in Journal of marketing communications (2012)

Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves

von Noort, Guda van
Veröffentlicht in International journal of advertising (2014)

“I'm Here for You”: Can Social Chatbots Truly Support Their Users? A Literature Review

von Wezel, Marloes M. C. van
Veröffentlicht in CONVERSATIONS (4. : 2020 : Online) Chatbot research and design (2021)

Like or dislike? : adolescents' responses to personalized social network site advertising

von Walrave, Michel
Veröffentlicht in Journal of marketing communications (2018)

The use of computer vision to analyze brand-related user generated image content

von Nanne, Annemarie J.
Veröffentlicht in Journal of interactive marketing (2020)