Conceptual mapping of sensory cues with brand association

von Annamalai, Balamurugan
Veröffentlicht in South Asian journal of management (2019)

Practical implications in popular consumer behaviour research

von Annamalai, Balamurugan
Veröffentlicht in The marketing review (2018)

The time-varying effectiveness of customer engagement in social media

von Annamalai, Balamurugan
Veröffentlicht in International journal of internet marketing and advertising (2019)

The determinants fur sustainablity in a low-technology SME textile cluster in an emerging economy

von Venugopal, Pingali
Veröffentlicht in International journal of business innovation and research (2018)

Social media content strategy for sport clubs to drive fan engagement

von Annamalai, Balamurugan
Veröffentlicht in Journal of retailing and consumer services (2021)