The interplay of information diagnosticity and need for cognitive closure in determining choice confidence

von Andrews, Demetra
Veröffentlicht in Psychology & marketing (2013)

Product information and consumer choice confidence in multi-item sales promotions

von Andrews, Demetra
Veröffentlicht in Journal of retailing and consumer services (2016)

A strategic perspective on sales promotions

von Gelb, Betsy D.
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

Against the green : a multi-method examination of the barriers to green consumption

Veröffentlicht in Journal of retailing (2013)

The impact of insurer name changes on the demand for insurance

Veröffentlicht in The journal of risk and insurance (2015)