Multi-channel integration strategies in retailing : an exploratory analysis of the PC and electronics industries

von Andreini, Daniela
Veröffentlicht in Emerging issues and challenges in business & economics (2009)

Multichannel integration for small and medium retailers

von Andreini, Daniela
Veröffentlicht in E-commerce adoption and small business in the global marketplace (2010)

The evolution of the theory and practice of marketing in light of information technology

von Andreini, Daniela
Veröffentlicht in Krishnamurthy, Sandeep, - 1967- Contemporary research in e-marketing ; 2 (2006)

Business model innovation : from systematic literature review to future research directions

von Andreini, Daniela
Veröffentlicht 2017

Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective

von Andreini, Daniela
Veröffentlicht in Handbook of research on retailer-consumer relationship development (2014)

Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities

von Pedeliento, Giuseppe
Veröffentlicht in Journal of business research (2020)

How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image

von Andreini, Daniela
Veröffentlicht in Journal of advertising research (2021)

A renaissance of brand experience : advancing the concept through a multi-perspective analysis

von Andreini, Daniela
Veröffentlicht in Journal of business research (2018)

Brands and religion in the secularized marketplace and workplace : insights from the case of an Italian hospital renamed after a Roman catholic pope

von Andreini, Daniela
Veröffentlicht in Journal of business ethics (2017)

The cross-effects of sponsorship in non-professional sports communities

Veröffentlicht in Management decision (2014)

Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"

von Andreini, Daniela
Veröffentlicht in Journal of business research (2019)

That's the press, baby! : how journalists co-create family business brands meanings : a mixed method analysis

von Mangiò, Federico
Veröffentlicht in Journal of business research (2023)

Brand and product attachment in an industrial context : the effects on brand loyalty

von Pedeliento, Giuseppe
Veröffentlicht in Industrial marketing management (2016)

Trust, information asymmetry and professional service online referral agents

von Pedeliento, Giuseppe
Veröffentlicht in Journal of service theory and practice (2017)