Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance

von Anderson, Rolph E.
Veröffentlicht 1971

Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance

von Anderson, Rolph E.
Veröffentlicht in Journal of marketing research (1973)

Essentials of personal selling : the new professionalism

von Anderson, Rolph E.
Veröffentlicht 1995

Customer satisfaction and loyalty in e-markets : a PLS path modeling approach

von Anderson, Rolph E.
Veröffentlicht in Journal of marketing theory and practice (2011)

The impact of technology on evolving roles of salespeople

von Christ, Paul
Veröffentlicht in Journal of historical research in marketing (2011)

The sales manager : tomorrow's super marketer

von Rosenbloom, Bert
Veröffentlicht in Business horizons (1984)

Culture, acculturation and consumer behavior : An empirical study

von Hair, Joseph Franklin
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1973)

Consumer expectations and the communications gap : Causes of consumer dissatisfaction

von Anderson, Rolph E.
Veröffentlicht in Business horizons (1973)

Our working women : an underutilized resource

von Anderson, Rolph E.
Veröffentlicht in Business horizons (1973)

Consumerism : a force to be reconciled

von Anderson, Rolph E.
Veröffentlicht in Mississippi business review (1972)

How to drive customer satisfaction

von Anderson, Rolph E.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2013)

Differences in customers' online service satisfaction across cultures : the role of thinking style

von Song, Lei
Veröffentlicht in Journal of marketing channels (2015)

Building loyalty in e-commerce : impact of business and customer characteristics

von Swaminathan, Srinivasan
Veröffentlicht in Journal of marketing channels (2018)

The salesperson's role in CRM success : exploring the value of salespersons' mapping of buying centre stucture

von Kothandaraman, Prabakar
Veröffentlicht in The marketing review (2011)

Transformational leadership effects on salespeople's attitudes, striving, and performance

von Gao, Ronnie
Veröffentlicht in Journal of business research (2020)

Professional sales management

von Anderson, Rolph E.
Veröffentlicht 1988

Professional sales management

von Anderson, Rolph E.
Veröffentlicht 1988

Multivariate data analysis with readings

von Hair, Joseph F.
Veröffentlicht 1987

The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales

Veröffentlicht in Measurement and research methods in international marketing (2011)

Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction

von Kwak, Hyokjin
Veröffentlicht in Journal of business research (2019)