Advertising in everyday life

von Alperstein, Neil M.
Veröffentlicht 2003

Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults

von Alperstein, Neil M.
Veröffentlicht in Health marketing quarterly (2014)

Advertising in everyday life

von Alperstein, Neil M.
Veröffentlicht 2003

The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising

von Alperstein, Neil M.
Veröffentlicht in The Routledge companion to advertising and promotional culture (2013)