<<A>> framework for assessing consumer satisfaction with credence based services : a cognitive script approach

von Alford, Bruce L.
Veröffentlicht 1993

Measurement validation in marketing research : a review and commentary

von Alford, Bruce L.
Veröffentlicht in Fundamentals of marketing research ; Vol. 3 (2007)

Internet channel and cannibalization : an empirical assessment of sales agents' perspective

von Sharma, Dheeraj
Veröffentlicht in The journal of personal selling & sales management (2010)

The effect of brand attitude and brand image on brand equity

von Faircloth, James B.
Veröffentlicht in Brand management ; Vol. 2 (2010)

A higher-order model of risk propensity

Veröffentlicht in Journal of business research (2009)

"No sale" items in auctions : do they really matter?

von Alford, Bruce L.
Veröffentlicht in Marketing letters (2017)