Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006

von Alessandri, Susan Westcott
Veröffentlicht in Journal of promotion management (2009)

Visual identity : promoting and protecting the public face of an organization

von Alessandri, Susan Westcott
Veröffentlicht 2009

Non-traditional expressions of organizational visual identity : reaching consumers through alternative means

von Alessandri, Susan Westcott
Veröffentlicht in Facets of corporate identity, communication, and reputation (2008)

Visual identity : promoting and protecting the public face of an organization

von Alessandri, Susan Westcott
Veröffentlicht 2009

Brand identity in sport

von Lee, Jason W.
Veröffentlicht 2018

Brand identity in sport

von Lee, Jason W.
Veröffentlicht 2018

An integrative analysis of reputation and relational quality : a study of university-student relationships

von Yang, Sung-un
Veröffentlicht in Journal of marketing for higher education (2008)