Consumer product export opportunities to liberalizing LDCs : a life-cycle approach

von Gillespie, Kate
Veröffentlicht in Journal of international business studies (1989)

Global brand positioning and perceptions : international advertising and global consumer culture

von Akaka, Melissa Archpru
Veröffentlicht in International journal of advertising (2010)

Consumption in the public eye : the influence of social presence on service experience

von He, Yi
Veröffentlicht in Journal of business research (2012)

Time will tell : managing post-purchase changes in brand attitude

von He, Yi
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Service recommendations and customer evaluations in the international marketplace : cultural and situational contingencies

von Alden, Dana L.
Veröffentlicht in Journal of business research (2010)

Social presence and service satisfaction : the moderating role of cultural value-orientation

von He, Yi
Veröffentlicht in Journal of consumer behaviour (2012)

Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers

von He, Yi
Veröffentlicht in Journal of international marketing (2008)

Communications in social marketing

von Alden, Dana L.
Veröffentlicht in The SAGE handbook of social marketing (2011)

Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture

von Alden, Dana L.
Veröffentlicht in Ronkainen, Ilkka A. Best practices in international marketing (2002)

How perceived brand globalness creates brand value

von Steenkamp, Jan-Benedict E. M.
Veröffentlicht in Brand management ; Vol. 4 (2010)

Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture

von Alden, Dana L.
Veröffentlicht in International marketing ; Vol. V (2006)

Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

von Alden, Dana L.
Veröffentlicht in Journal of business research (2016)

The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?

Veröffentlicht in Journal of international marketing (2013)