El papel moderador del diseño web y la cultura del pís en la respuesta del consumídor online : una aplicación a los destinos turísticos = The moderator role of web design and cul...

von Alcántara-Pilar, Juan Miguel
Veröffentlicht in European research on management and business economics (-2016)

Social impacts of music festivals : does culture impact locals' attitude toward events in Serbia and Hungary?

von Pavluković, Vanja
Veröffentlicht in Tourism management (2017)

A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling

von Rojas-Lamorena, Álvaro J.
Veröffentlicht in Journal of business research (2022)

Analyzing the cultural diversity of consumers in the global marketplace

Veröffentlicht 2015

Motivational duality in online consumer behaviour : website usability and flow state as moderating factors

Veröffentlicht in International journal of business and economics (2015)

A review of psycho- vs. socio-linguistics theories : an application to marketing research

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

von Porcu, Lucia
Veröffentlicht in International journal of hospitality management (2019)

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

von Porcu, Lucia
Veröffentlicht in International journal of advertising (2017)

The moderating role of language on perceived risk and information-processing online

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage

von Porcu, Lucia
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

Toward an understanding of online information processing in e-tourism : does national culture matter?

von Alcántara-Pilar, Juan Miguel
Veröffentlicht in Journal of travel and tourism marketing (2017)

A review of restaurant research in the last two decades : a bibliometric analysis

von Rodríguez-López, M. Eugenia
Veröffentlicht in International journal of hospitality management (2020)