Cross-cultural management : a new strategy for CEM

von Alavi, Shirin
Veröffentlicht in Marketing in the cyber era (2014)

New paradigm of digital marketing in emerging markets : from social media to social customer relationship management

von Alavi, Shirin
Veröffentlicht in International journal of management practice (2016)

Business online community credibility model of an online consumption community using linear programming for effective customer relationship management

von Alavi, Shirin
Veröffentlicht in International journal of business innovation and research (2014)

Customer relationship management practices in the online community : Wikipedia

von Alavi, Shirin
Veröffentlicht in International journal of business innovation and research (2016)

Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption

von Alavi, Shirin
Veröffentlicht in Handbook of research on IoT, digital transformation, and the future of global marketing (2021)

An empirical segmentation of users of mobile banking apps

von Alavi, Shirin
Veröffentlicht in Journal of internet commerce (-2016)

Learning management through mobile app : a new buzzword

von Mittal, Niti
Veröffentlicht in International journal of business innovation and research (2017)

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

von Sharma, Radhika
Veröffentlicht in International journal of management practice (2019)

Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation

von Alavi, Shirin
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2012)

Developing a research instrument o study the impact of consumer brand perception, customer brand relationship and consumer buying behaviour on online apparel shopping

von Sharma, Radhika
Veröffentlicht in Digital and social media marketing (2020)

ECRM using online communities

von Alavi, Shirin
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2011)

The future scope of Netnography and Social Network Analysis in the field of marketing

von Sharma, Radhika
Veröffentlicht in Journal of internet commerce (2018)

Measuring consumer brand perception for green apparel brands

von Dixit, Jasmine S.
Veröffentlicht in International journal of e-business research (2020)