Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of business case studies (2010)

Social media as marketing strategy : an explorative study on adoption and use by retailers

von Lorenzo-Romero, Carlota
Veröffentlicht in Social media in strategic management (2013)

Segmenting the social networking sites users : an empirical study

von Lorenzo-Romero, Carlota
Veröffentlicht in International journal of internet marketing and advertising (2012)

Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of internet commerce (2013)

Application of social media tools by retailers

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in Organizations and social networking (2013)

Consumer adoption of social networking sites : implications for theory and practice

von Lorenzo-Romero, Carlota
Veröffentlicht in Journal of research in interactive marketing (2011)

The influence of user-generated content on tourists' choices : = Utjecaj sadržaja koji stvaraju korisnici na odabire turista

von Del Chiappa, Giacomo
Veröffentlicht in Market (2015)

Speed of use of social media as an antecedent of speed of business internationalization

von Rialp Criado, Josep
Veröffentlicht in Journal of global information management (2020)

Adoption of social networking sites by Italian

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in Information systems and e-business management (2014)

Examining the impact of managerial involvement with social media on exporting firm performance

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in International business review (2018)

Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy

von Del Chiappa, Giacomo
Veröffentlicht in Journal of hospitality marketing & management (-2016)

Cultural influence on the adoption of social networking sites

von Alarcón-del-Amo, María-del-Carmen
Veröffentlicht in International journal of market research (2016)

Do you have social profile? : users and non-users of social networking sites in the Web 2.0

von Lorenzo-Romero, Carlota
Veröffentlicht in Review of business information systems (2011)

Strategic orientation and new venture performance in the hospitality industry

Veröffentlicht in International journal of business environment (2014)

Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands

von Cuneo, Andres
Veröffentlicht in European management journal (2019)

Web 2.0 tools in retailing : benefits of their use and reasons for not using them

Veröffentlicht in International business and economics research journal (2012)