Why do people give? : the role of identity in giving

von Aaker, Jennifer
Veröffentlicht in Journal of consumer psychology (2009)

Category innovation

von Kusunoki, Ken
Veröffentlicht in Dynamics of knowledge, corporate systems and innovation (2010)

Branding capabilities: a look at Sony's capabilities in brand knowledge creation

von Akutsu, Satoshi
Veröffentlicht in Takeuchi, Hirotaka, 1946 - Hitotsubashi on knowledge management (2004)

Context management approach to value co-creation : toward dynamic process model of customer as value co-creator

von Fujikawa, Yoshinori
Veröffentlicht in Global perspectives on service science: Japan (2016)