The rise of digital transformation within businesses in the pandemic

von Yazici, Nihal
Veröffentlicht in Handbook of research on digital transformation management and tools (2022)

Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions

von Aksoy, Nilsah Cavdar
Veröffentlicht in Journal of retailing and consumer services (2023)

Digital marketing : reviewing the field through science mapping technique

von Aksoy, Nilsah Cavdar
Veröffentlicht in Handbook of research on technology applications for effective customer engagement (2021)