Customer relationship management technology : bridging the gap between marketing education and practice

von Harrison, Dana E.
Veröffentlicht in Journal of marketing analytics (2019)

Information technology portfolio management : literature review, framework, and research issues

von Kumar, Ram
Veröffentlicht in Information resources management ; Vol. 1 (2010)

MINING ONLINE REVIEWS TO UNCOVER CONSUMER BRAND ENGAGEMENT

von Kulkarni, Uday
Veröffentlicht in International Conference on Information Systems (40. : 2019 : München) 40th International Conference on Information Systems (ICIS 2019) ; Volume 1 of 7 (2020)

Information technology portfolio management : literature review, framework, and research issues

von Kumar, Ram
Veröffentlicht in Tan, Albert Wee Kwan, 1962 - Strategic information technology and portfolio management (2009)

Examining the impact of Web 2.0 applications on knowledge management performance

von Buechler, Scott
Veröffentlicht in Trends in e-business, e-services, and e-commerce (2014)

The effect of return and price adjustment policies on a retailer’s performance

von Khouja, Moutaz
Veröffentlicht in European journal of operational research (2019)

Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance

von Rodriguez, Michael
Veröffentlicht in Journal of marketing theory and practice (2016)

Man vs machine : detecting deception in online reviews

von Petrescu, Maria
Veröffentlicht in Journal of business research (2023)

Empowering women micro-entrepreneurs in emerging economies : the role of information communications technology

von Crittenden, Victoria Lynn
Veröffentlicht in Journal of business research (2019)

Essentials of marketing analytics

von Hair, Joseph F.
Veröffentlicht 2022

Women in sales in developing countries : the value of technology for social impact

von Crittenden, Victoria Lynn
Veröffentlicht in Business horizons (2020)

Social media use to support entrepreneurship in the face of disruption

Veröffentlicht in Journal of developmental entrepreneurship (2015)

Technology and self-efficacy : empowering South Africa

von Ajjan, Haya
Veröffentlicht in Go-to-market strategies for women entrepreneurs (2019)

Essentials of marketing analytics

von Hair, Joseph F.
Veröffentlicht 2022

Work-From-Home Performance During the Pandemic: How Technology Availability Moderates Job Role, Stress and Family-Work Conflict

von Fedorowicz, Jane
Veröffentlicht in IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT (2022 : Maynooth; Online) Co-creating for context in the transfer and diffusion of IT (2022)

Essentials of marketing analytics

von Hair, Joseph F.
Veröffentlicht 2024

Empowering women entrepreneurs in emerging economies : a conceptual model

Veröffentlicht in Organizations and markets in emerging economies (2014)

A road to empowernment : social media use by women entrepreneurs in Egypt

von Beninger, Stefanie
Veröffentlicht in International journal of entrepreneurship and small business (2016)