The role of entrepreneurial marketing in new technology ventures first product commercialisation

von Ahmadi, Hormoz
Veröffentlicht in Journal of strategic marketing (2016)

Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience

von Ahmadi, Hormoz
Veröffentlicht in Industrial marketing management (2018)

Product resource-capability complementarity, integration mechanisms, and first product advantage

von Ahmadi, Hormoz
Veröffentlicht in Journal of business research (2014)

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

von Getnet, Hailu
Veröffentlicht in Industrial marketing management (2019)

The role of brand innovativeness and customer hope in developing online repurchase intentions

von Fazal-e-Hasan, Syed Muhammad
Veröffentlicht in The journal of brand management (2019)

Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

von Fazal-e-Hasan, Syed Muhammad
Veröffentlicht in Journal of retailing and consumer services (2018)

The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers

von Fazal-e-Hasan, Syed Muhammad
Veröffentlicht in Australasian marketing journal (2020)