How far can a brand stretch? : understanding the role of self-construal

von Ahluwalia, Rohini
Veröffentlicht in Journal of marketing research (2008)

Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms

von Krishna, Aradhna
Veröffentlicht in Journal of consumer research (2008)

Extending culturally symbolic brands : a blessing or a curse?

von Torelli, Carlos J.
Veröffentlicht in Journal of consumer research (2012)

Traveling the paths to brand loyalty

von Ahluwalia, Rohini
Veröffentlicht in Brands and brand management (2010)

Building connections : Association for Consumer Research 2011 proceedings. [the 39th annual North American Conference ... was held ... in St. Louis, MO from Thursday, October 13...

Veröffentlicht 2012

Building connections : Association for Consumer Research 2011 proceedings. [the 39th annual North American Conference ... was held ... in St. Louis, MO from Thursday, October 13...

Veröffentlicht 20112012

Brands and brand management : contemporary research perspectives

Veröffentlicht 2010

When brand personality matters : the moderating role of attachment styles

von Swaminathan, Vanitha
Veröffentlicht in Journal of consumer research (2009)

On the science of branding : an introduction

von Loken, Barbara
Veröffentlicht in Brands and brand management (2010)

Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands

von Dommer, Sara Loughran
Veröffentlicht in Journal of consumer research (2013)

Brands and brand management : contemporary research perspectives

Veröffentlicht 2010

Towards understanding the value of a loyal customer : an information-processing perspective

von Ahluwalia, Rohini
Veröffentlicht 1999

A path to more enduring happiness : take a detour from specific emotional goals

von Rodas, Maria A.
Veröffentlicht in Journal of consumer psychology (2018)

Brand strategy

von Park, C. Whan
Veröffentlicht 2019

Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

von Torelli, Carlos J.
Veröffentlicht in Journal of consumer research (2017)