Can brick-and-mortar retailers successfully become multichannel retailers?

von Agnihotri, Arpita
Veröffentlicht in Journal of marketing channels (2015)

Responsible innovation at the bottom of the pyramid

von Agnihotri, Arpita
Veröffentlicht in Journal of business strategy (2017)

Extending boundaries of Blue Ocean Strategy

von Agnihotri, Arpita
Veröffentlicht in Journal of strategic marketing (2016)

Turnaround of Harley Davidson : cult brand or strategic fit approach?

von Agnihotri, Arpita
Veröffentlicht in Journal of strategic marketing (2013)

Doing good and doing business at the bottom of the pyramid

von Agnihotri, Arpita
Veröffentlicht in Business horizons (2013)

Determinants of acquisitions : an Indian perspective

von Agnihotri, Arpita
Veröffentlicht in Management research review (2013)

How much is strategic fit important?

von Agnihotri, Arpita
Veröffentlicht in Business strategy series (2013)

How to avoid regulatory antitrust scrutiny : the behavioral defense

von Agnihotri, Arpita
Veröffentlicht in Business horizons (2015)

Impact of strategy-capital structure on firms' overall financial performance

von Agnihotri, Arpita
Veröffentlicht in Strategic change (2014)

Revisiting the debate over the bottom of the pyramid market

von Agnihotri, Arpita
Veröffentlicht in Journal of macromarketing (2012)

Mass-media-based corporate reputation and firms' market valuation : evidence from emerging markets

von Agnihotri, Arpita
Veröffentlicht in Corporate reputation review (2014)

Searching for blue ocians using a value network approach

von Agnihotri, Arpita
Veröffentlicht in Journal of strategic management education (2014)

The new face of Indian Railways

von Agnihotri, Arpita
Veröffentlicht in Institute of Chartered Financial Analysts of India The ICFAI University journal of business strategy (2009)

The role of the upper echelon in the value chain management

von Agnihotri, Arpita
Veröffentlicht in Competitiveness review (2014)

Corporate reputation based theory of choice between organic, hybrid and inorganic growth strategies

von Agnihotri, Arpita
Veröffentlicht in Corporate communications (2014)

The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities

von Agnihotri, Arpita
Veröffentlicht in Journal of advertising research (2019)

Online review helpfulness : role of qualitative factors

von Agnihotri, Arpita
Veröffentlicht in Psychology & marketing (2016)

CEO narcissism and internationalization by Indian firms

von Agnihotri, Arpita
Veröffentlicht in Management international review (2019)

ESOPs and new product launch : conditional effects of financial slack and ownership concentration

von Agnihotri, Arpita
Veröffentlicht in International journal of innovation management (2020)

The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns

von Agnihotri, Arpita
Veröffentlicht in Journal of advertising research (2018)