Materialism in young consumers : an investigation of family communication patterns and parental mediation practices in Egypt

von Adib, Hagar
Veröffentlicht in Journal of Islamic marketing (2012)

Online C2C interactions with sports brands: insights from the #Mo Salah Brand

von El-Bassiouny, Noha
Veröffentlicht in Sport entrepreneurship and public policy (2020)

Approaching the Giving Voice to Values (GVV) pedagogy in business ethics education : the case of the business ethics course at the German University in Cairo (GUC), Egypt

von El-Bassiouny, Noha
Veröffentlicht in Ethics, CSR and sustainability (ECSRS) education in the Middle East and North Africa (MENA) region (2020)