Guest editors' perspective: Business analytics : why now and what next?

von Acito, Frank
Veröffentlicht in Business horizons (2014)

Evaluation and use of marketing research by decision makers : a behavioral simulation

von Lee, Hanjoon
Veröffentlicht in Journal of marketing research (1987)

Managers' evaluation of research design and its impact on the use of research : an experimental approach

von Lee, Hanjoon
Veröffentlicht in Marketing research ; Vol. 1: The nature and scope of marketing research (2009)

One hundred years of excellence in business education : what have we learned?

von Acito, Frank
Veröffentlicht in Business horizons (2008)

Marketing and sales : strategic alignment and functional implementation

von Strahle, William M.
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

Development of archetypes of international marketing strategy

von Lim, Lewis K. S.
Veröffentlicht in Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy (2009)