Will they return? : Getting private label consumers to come back : price, promotion, and new product effects

von Abril Barrie, Carmen
Veröffentlicht in Journal of retailing and consumer services (2016)

Is product innovation as effective for private labels as it is for national brands?

von Abril Barrie, Carmen
Veröffentlicht in Innovation: organization & management (2013)

Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry

von Sanchez, Joaquin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices

von Abril Barrie, Carmen
Veröffentlicht in Journal of advertising research (2018)

The effect of product innovation, promotion, and price on consumer switching to private labels

von Abril Barrie, Carmen
Veröffentlicht in Journal of marketing channels (2015)