Brand and corporate branding : theory and emerging context

Veröffentlicht 2012

Brand organisation identity and reputation : bold approaches to big challenges

von Abimbola, Temi
Veröffentlicht in The journal of brand management (2009)

Branding and society : the social, cultural and financial impacts of brands in the twenty-first century

Veröffentlicht 2010

Exploring the relationship between media sentiments and market capitalization in 32 FTSE-350 firms

von Abimbola, Temi
Veröffentlicht in Contemplating corporate marketing, identity and communication (2010)

Brand, identity and reputation in SMEs and entrepreneurial organisations

Veröffentlicht 2007

Brand new territory : leadership, practice and research agenda

von Abimbola, Temi
Veröffentlicht in The journal of brand management (2009)

Brand strategy as a paradigm for marketing competitiveness

von Abimbola, Temi
Veröffentlicht in The journal of brand management (2010)

Virtue-based leadership in the United Kingdom and Nigeria

von Abímbọ́lá, Kọ́lá
Veröffentlicht in Ethical leadership (2011)

Guest editorial: Brand, organisational identity and reputation in SMEs : an overview

von Abimbola, Temi
Veröffentlicht in Qualitative market research (2007)

Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective

von Abimbola, Temi
Veröffentlicht in Qualitative market research (2007)

The effects of entrepreneurial marketing on born global performance

von Kocak, Akin
Veröffentlicht in International marketing review (2009)

Guest editorial: branding and society : the social, cultural and financial impacts of brands in the twenty-first century

von Lim, Ming
Veröffentlicht in The journal of product & brand management (2010)

The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution

von Tian, Hong
Veröffentlicht in Nankai business review international (2013)

Conceptualising the notion of corporate brand covenant

von Otubanjo, Olutayo
Veröffentlicht in The journal of product & brand management (2010)

The role of branding capability for innovative companies : stock market reactions to new product announcement

von Lei, Xinghui
Veröffentlicht in Nankai business review international (2013)