Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective

von Šerić, Maja
Veröffentlicht in European journal of marketing (2017)

Content analysis of the empirical research on IMC from 2000 to 2015

von S̆erić, Maja
Veröffentlicht in Journal of marketing communications (2018)

The role of ICT in education : a longitudinal study based on tourism students perceptions

von Praničević, Daniela Garbin
Veröffentlicht in Zagreb international review of economics & business (2014)

Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry

von Šerić, Maja
Veröffentlicht in Journal of hospitality marketing & management (-2018)

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

von Šerić, Maja
Veröffentlicht in Journal of hospitality marketing & management (2012)

Zbornik javnih predavanja

von Cerić, Maja
Veröffentlicht 2011

Posebna izdanja / Državni Arhiv u Pazinu

Veröffentlicht 2011

Evaluating dance consumption through the experiential value approach : = Ocjenjivanje korištenja usluge plesa pristupom iskustvene vrijednosti

von Cuadrado, Manuel
Veröffentlicht in Market (2018)

Customer-based brand equity building : empirical evidence from Croatian upscale hotels

von Šerić, Maja
Veröffentlicht in Journal of vacation marketing (2017)

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

von Šerić, Maja
Veröffentlicht in European management journal (2020)

Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach = Istraživanje integrirane marketinške komuni...

von Šerić, Maja
Veröffentlicht in Market (2016)

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

von Šerić, Maja
Veröffentlicht in Journal of service theory and practice (2016)

Campsite choice and the camping tourism experience : investigating decisive campsite attributes using relevance-determinance analysis

von Mikulić, Josip
Veröffentlicht in Tourism management (2017)

Insights on integrated marketing communications : implementation and impact in hotel companies

von Šeric, Maja
Veröffentlicht in International journal of contemporary hospitality management (2015)

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

von Šerić, Maja
Veröffentlicht in Journal of relationship marketing (2013)

Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

von Šerić, Maja
Veröffentlicht in Economic research (2016)

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry

von Šerić, Maja
Veröffentlicht in International journal of hospitality management (2014)

The causal relationship between store equity and loyalty : testing two alternative models in retailing

von Gil Saura, Irene
Veröffentlicht in The journal of brand management (2017)

Analysing the fulfilment of service recovery paradox in retailing

von Fayos-Gardó, Teresa
Veröffentlicht in The international review of retail, distribution and consumer research (2017)

Influence of environmental practices on brand equity, satisfaction and word of mouth

von Moise, Mihaela Simona
Veröffentlicht in The journal of brand management (2019)