City branding and the power of netnography in the era of social media

von Özbölük, Tuğba
Veröffentlicht in Strategic place branding methodologies and theory for tourist attraction (2017)

Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users

von Özbölük, Tuğba
Veröffentlicht in The journal of product & brand management (2017)