The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;

von Özmen, Alpaslan
Veröffentlicht in Contemporary issues in business economics and finance (2020)

The interplay between brand names and sound symbolism and its influence on size and width perception of consumers

von Ögel, İlkin Yaran
Veröffentlicht in Interdisciplinary public finance, business and economics studies ; Volume 5 (2022)

Brand jealousy and willingness to pay premium : the mediating role of materialism

von Bıçakcıoğlu, Nilay
Veröffentlicht in The journal of brand management (2017)

Luxury in female technology (FemTech) : selection of smart jewelry for women through BCM-MARCOS group decision-making framework with fuzzy ZE-numbers

von Haseli, Gholamreza
Veröffentlicht in Technological forecasting & social change (2023)