Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals

von Åkestam, Nina
Veröffentlicht in International journal of advertising (2018)

Jiroekonomi

von Åkestam, Nina
Veröffentlicht 2014

Feministfällan

von Åkestam, Nina
Veröffentlicht 2018

Et ubekvemt oppgjør med feminismens utfordringer

von Dellegård, Jenny
Veröffentlicht in Fett (2019)

Advertising "like a girl" : toward a better understanding of "femvertising" and its effects

von Åkestam, Nina
Veröffentlicht in Psychology & marketing (2017)

Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

von Åkestam, Nina
Veröffentlicht in European journal of marketing (2017)

The allure of the bottle as a package : an assessment of perceived effort in a packaging context

von Söderlund, Magnus
Veröffentlicht in The journal of product & brand management (2017)